Join us for an unforgettable day of fine wine, masterclasses, and discovery at the Taste the Difference Grand Tasting.
Hosted by the European Union’s Taste the Difference campaign—whose beneficiaries are Unione Italiana Vini (UIV) and PRODECA (Promotora dels Aliments Catalans)—this exclusive trade event celebrates excellence in wines with PDO/PGI designations. Every participating wine comes from a recognized appellation, offering a vibrant and high-quality representation of Europe’s rich viticultural heritage.
📍 Where: Manhatta, NYC
📅 When: Wednesday, May 22
🕚 Time: 11:00 AM – 3:30 PM
🍷 Exclusive Masterclasses
This year, we are thrilled to present two exclusive deep-dive sessions into the wines of Spain and Italy:
11:00 AM - 12:00 PM | Masterclass I: Italian Character: A Regional Journey Hosted by Mark Guillaudeu, MS
2:00 PM - 3:00 PM | Masterclass II: Discover the rich heritage, bold flavors, and hidden gems of Catalonia's in Spain Hosted by Jonathan Eichholz, MS
Event Schedule
11:00 AM - 12:00 PM | Masterclass I- Italy
12:00 PM - 3:30 PM | Walkaround Tasting: Experience a curated selection of PDO/PGI wines.
2:00 PM - 3:00 PM | Masterclass II- Spain
📍 Location: Manhatta (Liberty Street 28)
📅 Date: May 22nd
Participating Italian Wineries:
- Allegrini Wines (Amarone DOCG)
- Azienda Agricola Donato D'Angelo (Aglianico del Vulture DOC)
- Cantina Le Pietre (Toscana IGT)
- Cantina Roeno (Trento DOC)
- Castello Sonnino (Toscana IGT)
- Castello Vicchiomaggio ( Chianti Classico DOCG )
- Cantine Guidi (Chianti Classico DOCG)
- Dezzani (Langhe DOC)
- Franz Haas (Alto Adige DOC)
- I Favati (Fiano di Avellino DOCG)
- Italian Wine Brands (Toscana IGT)
- Merumalia (Frascati DOC)
- Mionetto (Valdobbiadene DOCG)
- Poggio Petroso (Chianti Classico DOCG )
- Poderi Gianni Gagliardo (Barolo DOCG)
- Torre Zambra (Abruzzo DOC, Villamagna DOC)
- Varvaglione 1921 (Primitivo di Manduria DOC)
Participating Catalonian Spanish Wineries:
- Celler de Capçanes (Montsant DO, Catalunya DO)
- Cava Pere Mata (Cava DO, Penedès DO)
- Eduardo Garza (Priorat DOC)
- Gratavinum (Priorat DOC)
- Mas Blanch i Jové (Costers del Segre DO)
- Mestres (Cava DO)
- Parés Baltà (Cava DO, Penedès DO)
- Vins El Cep (Cava DO, Penedès DO)
About Taste the Difference
The program: "European Quality Wines: Taste the Difference”, co-funded by the European Union and managed by Unione Italiana Vini (UIV) and PRODECA, Promotora dels Aliments Catalans, is dedicated to promoting European PDO and PGI wines in China and the U.S. This initiative includes diverse activities such as walk-around tastings, wine seminars, workshops, and B2B meetings conducted both in the target markets. It also invites wine professionals to embark on study trips to Europe, in Italy and Spain, providing them with an immersive experience of European quality wines. The program aims to showcase the rich heritage and superior quality of European wines.
The beneficiaries: Unione Italiana Vini (UIV) is the oldest and most trusted organization in Italy's wine industry. The association includes members such as cooperatives, private wineries, agricultural organizations, bottlers, consortia, brewing equipment manufacturers, and laboratories. PRODECA, Promotora dels Aliments Catalans, is a public company established in 1986 that operates under the Regional Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia. It supports the agri-food sector and its companies with the knowledge, tools and experience to increase their products in Catalunya and worldwide.